to the heart is an independent consultancy specialising in creative problem solving. It was founded in 2000 as an independent qualitative research consultancy and has evolved over the years to operate more broadly as a problem-solving agency, in response to clients’ and people’s needs. The people we serve come from all walks of life and fields – within and outside the business world.

The agency is founded on four core values:

1. Curiosity: our interest is in the invisible
2. Authenticity: the games we play aim for the truth of the moment only
   
3. Passion: positive energy and determination drive us through each challenge
   
4. Growth: problem-solving is the key to survival and change!

Our clients and problem owners include:

• Advertising, design, research and management agencies and consultancies
• Product manufacturers and service providers
• Local schools and communities