We create or adapt new tools and techniques on most projects. We are fervent believers in adapting the old and attempting the new…  Creativity does not happen without taking risks.

One example is the new board game we created for one client to explore and understand the real dynamics of holiday choosing and purchasing: the game helped enlighten a very complex and dynamic process with real insights and directions for media planning.

Yes, we have a magic wand to wave, we can wear funny hats, we use Rune cards and we like to work with play dough or Lego bricks…

Here are of some of the things we keep in our toolbox:

• Drawings/psycho-drawings
• Guided visualisation
• Laddering – verbal and or physical
• Metaphorical journeys
• Observations: by self, by third party, by clients
• Lyrics/poem compositions
• Role-playing/improvisation
• Sculpting – clay, play dough, papier maché…
• Story-telling – online, pre and post research
• Structured dialogue
• The Visual Explorer