to the types of projects

Examples of how we have used thinking skills sets

  • Contextual
  • Understanding oral care in Egypt – for a mainstream brand of toothpaste
  • Exploring personal male grooming in the UK - for a luxury/fashion brand
  • Reviewing the travel/hotel bedroom experience in France – for a hotel chain
  • Diagnostic
  • Why have they switched from our service offering? - mobile phone company
  • How to standardise distribution and after-sales service – electronic parts retailer

  • Evaluative
  • Assessing the potential of six new cereal prototypes - for a cereal manufacturer
  • Researching positioning concepts for an anti-ageing cream - personal care brand
   
  • Ideational
  • Generating ideas for new packaging – pet food sector
  • Generating other creative ideas for communication - advertising for luxury watches
  • Generating new breakfast ideas 

  • Strategic
  • How to implement research findings from interviews with holiday partners and affiliates into a comprehensive marketing and media programme

  • Tactical
  • How to help draft a business and action plan for winning the bid to a local radio station licensing

  • Visionary
  • Examples range from the development of new perfumes to that of retail environments
 
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